{"id":495,"date":"2024-08-01T14:43:55","date_gmt":"2024-08-01T05:43:55","guid":{"rendered":"https:\/\/sairu.co.jp\/guide\/exhibition\/?post_type=column&#038;p=495"},"modified":"2024-08-06T16:20:05","modified_gmt":"2024-08-06T07:20:05","slug":"%e3%83%aa%e3%83%bc%e3%83%89%e3%83%8a%e3%83%bc%e3%83%81%e3%83%a3%e3%83%aa%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af","status":"publish","type":"column","link":"https:\/\/sairu.co.jp\/guide\/exhibition\/column\/20240801_495\/","title":{"rendered":"\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f"},"content":{"rendered":"\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5b9a\u7fa9\u3068\u3001\u53d6\u308a\u7d44\u3080\u3079\u304d\u7406\u7531\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5b9a\u7fa9<\/h2>\n\n\n\n<p>\u624d\u6d41\u3067\u306f\u3001<strong>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u95a2\u5fc3\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u767a\u898b\u3001\u81ea\u793e\u3092\u601d\u3044\u51fa\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u63a5\u89e6\u3092\u76ee\u7684\u3068\u3057\u305f\u65bd\u7b56\u3084\u30d7\u30ed\u30bb\u30b9<\/strong>\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u6599\u91d1\u8868\u3084\u4e8b\u4f8b\u30da\u30fc\u30b8\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u60c5\u5831\u3092\u898b\u3066\u3044\u308b\u5c64\u306f\u3001\u8cfc\u8cb7\u3059\u308b\u898b\u8fbc\u307f\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u5c64\u306b\u306f\u3001\u7a4d\u6975\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u3001\u5546\u8ac7\u3084\u53d7\u6ce8\u3078\u3068\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30cf\u30a6\u30b9\u30ea\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u5b9a\u671f\u7684\u306b\u30e1\u30fc\u30eb\u3084\u96fb\u8a71\u3067\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3064\u3065\u3051\u308c\u3070\u3001\u9867\u5ba2\u306e\u691c\u8a0e\u304c\u672c\u683c\u5316\u3057\u305f\u969b\u306b\u7b2c\u4e00\u306b\u601d\u3044\u51fa\u3055\u308c\u3001\u58f0\u3092\u304b\u3051\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u306b\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u9867\u5ba2\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u89e6\u308c\u308b\u3053\u3068\u3067\u5f90\u3005\u306b\u614b\u5ea6\u3092\u5909\u3048\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3068\u8003\u3048\u3089\u308c\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u9867\u5ba2\u304c\u81ea\u793e\u306e\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u89e6\u308c\u305f\u308a\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u3063\u305f\u308a\u3057\u3066\u3082\u3001\u614b\u5ea6\u3092\u5909\u3048\u308b\u30b1\u30fc\u30b9\u306f\u591a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u3082\u305d\u3082<strong>\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u95a2\u5fc3\u5ea6\u3084\u8cfc\u8cb7\u610f\u6b32\u3001\u3064\u307e\u308a\u300c\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u300d\u3092\u5916\u90e8\u304b\u3089\u5b8c\u5168\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u306e\u306f\u4e0d\u53ef\u80fd<\/strong>\u3067\u3059\u3002\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u304c\u5909\u308f\u308b\u7406\u7531\u306f\u3001\u9867\u5ba2\u4f01\u696d\u5185\u306e\u3055\u307e\u3056\u307e\u306a\u4e8b\u60c5\u306b\u3088\u308b\u3082\u306e\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u305d\u306e\u4f01\u696d\u304c\u65b0\u3057\u3044\u6226\u7565\u3092\u63a1\u7528\u3057\u305f\u308a\u3001\u4e88\u7b97\u306e\u5897\u6e1b\u304c\u3042\u3063\u305f\u308a\u3001\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306e\u4eba\u4e8b\u7570\u52d5\u3084\u9000\u8077\u304c\u3042\u3063\u305f\u308a\u3001\u7a81\u767a\u7684\u306a\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u308a\u3001\u307e\u305f\u306f\u7d4c\u55b6\u5c64\u304b\u3089\u65b0\u305f\u306a\u6307\u793a\u304c\u51fa\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3001\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306f\u3059\u3079\u3066\u9867\u5ba2\u306e\u5185\u90e8\u4e8b\u60c5\u306b\u3088\u308b\u3082\u306e\u3067\u3001\u5916\u304b\u3089\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-lineless\"><img loading=\"lazy\" decoding=\"async\" width=\"1345\" height=\"681\" src=\"https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p019@3x.png\" alt=\"\u9867\u5ba2\u306e\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306e\u30a4\u30e1\u30fc\u30b8\" class=\"wp-image-602\" srcset=\"https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p019@3x.png 1345w, https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p019@3x-300x152.png 300w, https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p019@3x-1024x518.png 1024w, https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p019@3x-768x389.png 768w\" sizes=\"auto, (max-width: 1345px) 100vw, 1345px\" \/><figcaption class=\"wp-element-caption\">\u300c\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u300d\u306f\u9867\u5ba2\u306e\u5185\u90e8\u4e8b\u60c5\u306b\u3088\u308a\u7a81\u767a\u7684\u306b\u5909\u308f\u308b<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u7406\u7531<\/h2>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u76ee\u7684\u306f\u3001<strong>\u30ea\u30fc\u30c9\u304c\u5b9f\u969b\u306b\u5546\u8ac7\u3084\u53d7\u6ce8\u306b\u7d50\u3073\u3064\u304f\u53ef\u80fd\u6027\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u305f\u3081<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u8abf\u67fb\u4f1a\u793e\u3067\u3042\u308bMarketingSherpa\u793e\u306b\u3088\u308b\u3068\u3001BtoB\u3067\u306f\u3001\u65b0\u305f\u306b\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306e\u3046\u3061\u3001\u3059\u3050\u306b\u5177\u4f53\u7684\u306a\u691c\u8a0e\u3092\u59cb\u3081\u308b\u306e\u306f\u5168\u4f53\u306e17.5%\u7a0b\u5ea6\u306b\u904e\u304e\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b12.5%\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3084\u5b66\u751f\u306a\u3069\u306e\u8cfc\u8cb7\u3059\u308b\u898b\u8fbc\u307f\u306e\u306a\u3044\u5c64\u304c\u5360\u3081\u307e\u3059\u3002<strong>\u6b8b\u308b70%\u306f\u5c06\u6765\u7684\u306b\u306f\u8cfc\u8cb7\u3059\u308b\u53ef\u80fd\u6027\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u4eca\u3059\u3050\u306e\u8cfc\u8cb7\u306f\u8003\u3048\u3066\u3044\u306a\u3044\u5c64<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u308b70%\u306e\u30ea\u30fc\u30c9\u3092\u5546\u8ac7\u3084\u53d7\u6ce8\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u6b20\u304b\u305b\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-lineless\"><img loading=\"lazy\" decoding=\"async\" width=\"1345\" height=\"341\" src=\"https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p020_1@3x.png\" alt=\"\u5186\u30b0\u30e9\u30d5\uff1a\u4eca\u3059\u3050\u306e\u8cfc\u8cb7\u306f\u8003\u3048\u3066\u3044\u306a\u3044\u5c64\u304c70\uff05\u3001\u5bfe\u8c61\u5916\u304c12.5\uff05\u3001\u4eca\u3059\u3050\u691c\u8a0e\u304c17.5\uff05\" class=\"wp-image-603\" srcset=\"https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p020_1@3x.png 1345w, https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p020_1@3x-300x76.png 300w, https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p020_1@3x-1024x260.png 1024w, https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p020_1@3x-768x195.png 768w\" sizes=\"auto, (max-width: 1345px) 100vw, 1345px\" \/><figcaption class=\"wp-element-caption\">70\uff05\u306f\u9577\u671f\u306e\u30d5\u30a9\u30ed\u30fc\u30fb\u80b2\u6210\u304c\u5fc5\u8981<br>\u203b\u51fa\u5178\uff1aMarketingSherpa\u300eAverage B2B Initial Lead Break-down\u300f<\/figcaption><\/figure>\n\n\n\n<p>\u307e\u305f\u3001\u30a2\u30e1\u30ea\u30ab\u306e Corporate Executive Board \u793e\u304c 2012 \u5e74\u306b\u767a\u8868\u3057\u305f\u300eThe Digital Evolution in B2B Marketing\u300f\u3068\u3044\u3046\u8abf\u67fb\u3067\u306f\u3001<strong>BtoB\u3067\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e57%\u304c\u55b6\u696d\u62c5\u5f53\u8005\u306b\u4f1a\u3046\u524d\u306b\u7d42\u308f\u3063\u3066\u3044\u308b<\/strong>\u3053\u3068\u304c\u793a\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u9867\u5ba2\u304c\u55b6\u696d\u62c5\u5f53\u8005\u3068\u4f1a\u3046\u524d\u306b\u63a5\u89e6\u3057\u3001\u7d99\u7d9a\u7684\u306b\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u3082\u3001\u81ea\u793e\u306e\u60f3\u8d77\u306b\u3064\u306a\u304c\u308b\u63a5\u89e6\u3092\u76ee\u7684\u3068\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5fc5\u8981\u6027\u304c\u3046\u304b\u304c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-lineless\"><img loading=\"lazy\" decoding=\"async\" width=\"1345\" height=\"596\" src=\"https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p020_2@3x.png\" alt=\"\u904e\u53bb\u3068\u73fe\u5728\u306e\u9867\u5ba2\u306e\u9078\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u30a4\u30e1\u30fc\u30b8\u3002\u904e\u53bb\u306f95\uff05\u3092\u55b6\u696d\u62c5\u5f53\u8005\u304c\u62c5\u3063\u3066\u3044\u308b\u304c\u3001\u73fe\u5728\u306f43\uff05\u3002\u6b8b\u308a\u306e57\uff05\u306b\u306f\u5c55\u793a\u4f1a\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30bb\u30df\u30ca\u30fc\u3001\u30e1\u30fc\u30eb\u3001\u5e83\u544a\u306a\u3069\u304c\u5360\u3081\u308b\" class=\"wp-image-604\" style=\"width:960px;height:auto\" srcset=\"https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p020_2@3x.png 1345w, https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p020_2@3x-300x133.png 300w, https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p020_2@3x-1024x454.png 1024w, https:\/\/sairu.co.jp\/guide\/exhibition\/wp-content\/uploads\/sites\/5\/2024\/08\/img_p020_2@3x-768x340.png 768w\" sizes=\"auto, (max-width: 1345px) 100vw, 1345px\" \/><figcaption class=\"wp-element-caption\">\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u53ce\u96c6\u3001\u9078\u5b9a\u30d7\u30ed\u30bb\u30b9<br>\u203b\u51fa\u5178\uff1aCorporate Executive Board \u793e\u300eThe Digital Evolution in B2B Marketing\u300f(2012 \u5e74)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u76ee\u5b89\u306f\u4fdd\u6709\u30ea\u30fc\u30c9\u6570 1 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