{"id":191,"date":"2024-02-20T15:56:11","date_gmt":"2024-02-20T06:56:11","guid":{"rendered":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/?post_type=column&p=191"},"modified":"2024-04-16T10:02:29","modified_gmt":"2024-04-16T01:02:29","slug":"btob%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%83%86%e3%82%b9%e3%83%88%e3%81%ae%e3%82%84%e3%82%8a%e6%96%b9","status":"publish","type":"column","link":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/column\/20240220_191\/","title":{"rendered":"BtoB\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306e\u3084\u308a\u65b9"},"content":{"rendered":"\n

\u30b5\u30a4\u30c8\u6539\u5584\u3092\u9032\u3081\u3066\u3044\u3063\u3066\u3082\u3001\u601d\u3046\u3088\u3046\u306b\u6210\u679c\u304c\u51fa\u306a\u3044\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u300c\u3069\u3046\u76f4\u3057\u305f\u3089\u3044\u3044\u306e\u304b\u300d\u300c\u89e3\u6c7a\u7b56\u306f\u672c\u5f53\u306b\u3053\u308c\u3067\u3088\u3044\u306e\u304b\u300d<\/strong>\u3068\u6539\u5584\u5185\u5bb9\u306b\u3064\u3044\u3066\u8ff7\u3046\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u6709\u52b9\u306a\u306e\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3068\u306f\u3001\u4e00\u822c\u306e\u6d88\u8cbb\u8005\u3084\u898b\u8fbc\u307f\u9867\u5ba2\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306a\u3069\u306b\u88fd\u54c1\u3084\u30a2\u30d7\u30ea\u3092\u89e6\u3063\u3066\u3082\u3089\u3063\u305f\u308a\u3001Web\u30b5\u30a4\u30c8\u3092\u898b\u3066\u3082\u3089\u3063\u305f\u308a\u3057\u3001\u305d\u306e\u69d8\u5b50\u3092\u89b3\u5bdf\u3059\u308b\u30c6\u30b9\u30c8<\/strong>\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306b\u3088\u3063\u3066\u3001\u6539\u5584\u304c\u5fc5\u8981\u306a\u70b9\u3092\u6d17\u3044\u51fa\u3057\u305f\u308a\u3001\u9006\u306b\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u70b9\u3092\u898b\u3064\u3051\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308bJakob Nielsen\u306e\u8a18\u4e8b\u300eWhy You Only Need to Test with 5Users<\/a>\u300f\u306b\u3088\u308c\u3070\u3001\u305f\u3063\u305f5\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u542b\u307e\u308c\u308b\u91cd\u5927\u306a\u6b20\u9665\u306e85\uff05\u304c\u308f\u304b\u308b<\/strong>\u305d\u3046\u3067\u3059\u3002\u8a18\u4e8b\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u6570\u3068\u3001\u767a\u898b\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u554f\u984c\u3092\u793a\u3057\u305f\u56f3\u3092\u898b\u3066\u307f\u308b\u3068\u30016\u4eba\u76ee\u4ee5\u964d\u304b\u3089\u767a\u898b\u3067\u304d\u308b\u554f\u984c\u304c\u6025\u6fc0\u306b\u6e1b\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"\u30b0\u30e9\u30d5\u753b\u50cf\uff1a5\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u542b\u307e\u308c\u308b\u91cd\u5927\u306a\u6b20\u9665\u306e85\uff05\u304c\u308f\u304b\u308b\"<\/a><\/figure>\n\n\n\n

\u3053\u3053\u304b\u3089\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306e\u3084\u308a\u65b9\u30925\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

STEP1 \u4eee\u8aac\u7acb\u6848<\/h2>\n\n\n\n

\u73fe\u5728\u306eBtoB\u30b5\u30a4\u30c8\u306b\u3064\u3044\u3066\u3001\u3069\u3093\u306a\u8ab2\u984c\u304c\u3042\u308b\u306e\u304b\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u306e\u3088\u3046\u306b\u884c\u52d5\u3059\u308c\u3070\u3088\u3044\u306e\u304b\u3092 \u8003\u3048\u3001\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n\n\n\n

\u3010\u4eee\u8aac\u306e\u4f8b1\u3011<\/p>\n\n\n\n

    \n
  • \u4f1a\u54e1\u767b\u9332\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u3001\u306a\u3093\u3089\u304b\u306e\u6b20\u9665\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u304b<\/li>\n\n\n\n
  • \u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3092\u898b\u308c\u3070\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068\u3092\u5927\u4f53\u306f\u7406\u89e3\u3057\u3066\u3082\u3089\u3048\u308b\u3060\u308d\u3046<\/li>\n\n\n\n
  • \u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3092\u898b\u305f\u3060\u3051\u3067\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068\u3092\u7406\u89e3\u3057\u306b\u304f\u3044\u306e\u3067\u306f\u306a\u3044\u304b<\/li>\n<\/ul>\n\n\n\n

    \u8ab2\u984c\u306b\u3064\u3044\u3066\u4eee\u8aac\u304c\u305f\u3066\u3089\u308c\u306a\u3044\u3068\u304d\u306f\u3001\u9006\u306b\u81ea\u5206\u305f\u3061\u304c\u3069\u306e\u3088\u3046\u306b\u3068\u3089\u3048\u3066\u3044\u308b\u304b\u3092\u4eee\u8aac\u3068\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

    \u3010\u4eee\u8aac\u306e\u4f8b2\u3011<\/p>\n\n\n\n

      \n
    • \u591a\u304f\u306e\u4eba\u306f\u3053\u306e\u30d0\u30ca\u30fc\u3092\u898b\u3066\u30af\u30ea\u30c3\u30af\u3057\u305f\u304f\u306a\u308b\u306f\u305a\u3060<\/li>\n\n\n\n
    • \u30e6\u30fc\u30b6\u30fc\u306f\u3069\u3053\u3092\u30af\u30ea\u30c3\u30af\u3059\u308c\u3070\u3044\u3044\u304b\u3001\u308f\u304b\u3089\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u304b<\/li>\n<\/ul>\n\n\n\n

      STEP2 \u30e6\u30fc\u30b6\u30fc\u306b\u4f9d\u983c\u3059\u308b\u5185\u5bb9\u3092\u6c7a\u5b9a\u3059\u308b<\/h2>\n\n\n\n

      \u691c\u8a3c\u3057\u305f\u3044\u4eee\u8aac\u306b\u3082\u3068\u3065\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u4f9d\u983c\u5185\u5bb9\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u30021\u5206\u3067\u7d42\u308f\u308b\u7c21\u5358\u306a\u3082\u306e\u304b\u3089\u300115\u301c30\u5206\u304b\u304b\u308b\u8907\u96d1\u306a\u3082\u306e\u307e\u3067\u3001\u4f9d\u983c\u3059\u308b\u5185\u5bb9\u306f\u306a\u3093\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

      \u3010\u4f9d\u983c\u5185\u5bb9\u306e\u4f8b\u3011<\/p>\n\n\n\n

        \n
      • \u30db\u30fc\u30e0\u3092\u898b\u3066\u3082\u3089\u3044\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3082\u3089\u3046<\/li>\n\n\n\n
      • \u4f1a\u54e1\u767b\u9332\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u5b9f\u969b\u306b\u3084\u3063\u3066\u3082\u3089\u3046<\/li>\n\n\n\n
      • CTA\u3092\u63a2\u3057\u3066\u3001\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046<\/li>\n<\/ul>\n\n\n\n

        STEP3 \u30e6\u30fc\u30b6\u30fc\u306b\u5b9f\u969b\u306b\u64cd\u4f5c\u3057\u3066\u3082\u3089\u3046<\/h2>\n\n\n\n

        \u30e6\u30fc\u30b6\u30fc\u306b\u4f5c\u696d\u5185\u5bb9\u3084\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u3001\u601d\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u8a00\u8449\u306b\u51fa\u3057\u306a\u304c\u3089\u4f5c\u696d\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u4f5c\u696d\u5185\u5bb9\u3092\u8a00\u8449\u306b\u51fa\u3057\u306a\u304c\u3089\u4f5c\u696d\u3092\u3059\u308b\u65b9\u6cd5\u3092\u300c\u767a\u8a71\u6cd5\u300d\u3068\u3044\u3044\u307e\u3059\u3002\u767a\u8a71\u6cd5\u3067\u3001\u4f5c\u696d\u306e\u5185\u5bb9\u3084\u3044\u307e\u898b\u3066\u3044\u308b\u5834\u6240\u3001\u601d\u3063\u305f\u3053\u3068\u306a\u3069\u3092\u306a\u308b\u3079\u304f\u591a\u304f\u8a00\u8449\u306b\u3057\u306a\u304c\u3089\u4f5c\u696d\u3092\u9032\u3081\u3066\u3082\u3089\u3044\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n

        \u3057\u304b\u3057\u3001\u767a\u8a71\u6cd5\u306f\u6163\u308c\u306a\u3044\u65b9\u306b\u306f\u3080\u305a\u304b\u3057\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u53ef\u80fd\u3067\u3042\u308c\u3070\u3001\u30c6\u30b9\u30c8\u306b\u5165\u308b\u524d\u306b\u7c21\u5358\u306a\u304a\u984c\u3067\u7df4\u7fd2\u3092\u3057\u3066\u3082\u3089\u3046\u306e\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u53cb\u4eba\u3068\u3007\u3007\u99c5\u5468\u8fba\u3067\u30e9\u30f3\u30c1\u3092\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002Google\u3092\u4f7f\u3063\u3066\u304a\u5e97\u3092\u8abf\u3079\u3066\u6c7a\u3081\u3066\u304f\u3060\u3055\u3044\u300d\u306e\u3088\u3046\u306a\u304a\u984c\u3067\u3001\u4f5c\u696d\u3092\u3057\u306a\u304c\u3089\u58f0\u306b\u51fa\u3057\u3066\u9032\u3081\u3066\u3082\u3089\u3046\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

        \u3010\u64cd\u4f5c\u3057\u3066\u3082\u3089\u3046\u3068\u304d\u306e\u30dd\u30a4\u30f3\u30c8\u3011<\/p>\n\n\n\n

          \n
        • \u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001\u4f5c\u696d\u5185\u5bb9\u3092\u8a00\u8449\u306b\u51fa\u3057\u306a\u304c\u3089\u4f5c\u696d\u3092\u9032\u3081\u3066\u3082\u3089\u3046\uff08\u767a\u8a71\u6cd5\uff09<\/li>\n\n\n\n
        • \u767a\u8a71\u6cd5\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u65b9\u306b\u306f\u3001\u30c6\u30b9\u30c8\u306b\u5165\u308b\u524d\u306b\u7c21\u5358\u306a\u304a\u984c\u3067\u7df4\u7fd2\u3092\u3057\u3066\u3082\u3089\u3046<\/li>\n\n\n\n
        • \u4f5c\u696d\u306e\u5185\u5bb9\u3001\u3044\u307e\u898b\u3066\u3044\u308b\u5834\u6240\u3001\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u306a\u3069\u306a\u308b\u3079\u304f\u591a\u304f\u8a00\u8449\u306b\u3057\u3066\u3082\u3089\u3046<\/li>\n<\/ul>\n\n\n\n

          STEP4 \u64cd\u4f5c\u5185\u5bb9\u3092\u64ae\u5f71\u3059\u308b<\/h2>\n\n\n\n

          \u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5834\u5408\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30d3\u30c7\u30aa\u30ab\u30e1\u30e9\u306a\u3069\u3067\u64cd\u4f5c\u3059\u308b\u69d8\u5b50\u3092\u52d5\u753b\u64ae\u5f71\u3057\u307e\u3059\u3002\u64cd\u4f5c\u753b\u9762\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u304c\u5165\u308b\u4f4d\u7f6e\u304b\u3089\u64ae\u5f71\u3092\u884c\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5834\u5408\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u753b\u9762\u5171\u6709\u3092\u3057\u3066\u3082\u3089\u3044\u3001\u9332\u753b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

          STEP5 \u64ae\u5f71\u3057\u305f\u52d5\u753b\u3092\u5171\u6709\u3057\u8ab2\u984c\u3092\u62bd\u51fa\u3059\u308b<\/h2>\n\n\n\n

          \u64ae\u5f71\u3057\u305f\u6620\u50cf\u3092\u30c1\u30fc\u30e0\u3067\u5171\u6709\u3057\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3057\u307e\u3059\u3002\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306e\u73fe\u5834\u306b\u3044\u305f\u4eba\u306f\u3001\u51b7\u9759\u306b\u7d50\u679c\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u308b\u305f\u3081\u3001\u3042\u3068\u3067\u6620\u50cf\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","column-cat":[2],"class_list":["post-191","column","type-column","status-publish","hentry","column-cat-performance-measurement"],"_links":{"self":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column"}],"about":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/types\/column"}],"author":[{"embeddable":true,"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"column-cat","embeddable":true,"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column-cat?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}