{"id":159,"date":"2024-02-20T15:47:08","date_gmt":"2024-02-20T06:47:08","guid":{"rendered":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/?post_type=column&p=159"},"modified":"2024-04-10T11:25:18","modified_gmt":"2024-04-10T02:25:18","slug":"btob%e3%81%a8btoc%e3%81%ae%e9%81%95%e3%81%84","status":"publish","type":"column","link":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/column\/20240220_159\/","title":{"rendered":"BtoB\u3068BtoC\u306e\u9055\u3044"},"content":{"rendered":"\n

BtoB\u3068BtoC\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u8996\u70b9\u306b\u7acb\u3063\u3066BtoB\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

<\/td>BtoC<\/strong><\/td>BtoB<\/strong><\/td><\/tr>
\u5bfe\u8c61<\/strong><\/td>\u751f\u6d3b\u8005<\/td>\u6cd5\u4eba\u3084\u56e3\u4f53<\/td><\/tr>
\u9867\u5ba2\u6570<\/strong><\/td>\u591a\u3044<\/td>\u5c11\u306a\u3044<\/td><\/tr>
\u8cfc\u8cb7\u95a2\u4e0e\u8005<\/strong><\/td>\u4e00\u4eba<\/td>\u8907\u6570\u4eba\u3001\u304b\u3064\u591a\u5c64<\/td><\/tr>
\u5229\u7528\u8005<\/strong><\/td>\u591a\u304f\u306e\u5834\u5408\u3001\u8cfc\u8cb7\u8005\u3068\u540c\u3058<\/td>\u8cfc\u8cb7\u8005\u3068\u540c\u3058\u3068\u306f\u9650\u3089\u306a\u3044<\/td><\/tr>
\u8cfc\u8cb7\u76ee\u7684<\/strong><\/td>\u6240\u6709\u3001\u4f53\u9a13\u3001\u8ab2\u984c\u89e3\u6c7a<\/td>\u8ab2\u984c\u89e3\u6c7a<\/td><\/tr>
\u691c\u8a0e\u671f\u9593<\/strong><\/td>\u77ed\u671f\u9593<\/td>\u9577\u671f\u9593<\/td><\/tr>
\u8cfc\u8cb7\u6642\u306b\u91cd\u8996\u3059\u308b\u70b9<\/strong><\/td>\u30d6\u30e9\u30f3\u30c9\u3084\u4ed8\u52a0\u4fa1\u5024\u3082\u5f71\u97ff<\/td>\u6a5f\u80fd\u3084\u5b9f\u7e3e<\/td><\/tr>
\u8cfc\u8cb7\u5358\u4fa1<\/strong><\/td>\u5c11\u984d\uff08\u6570\u767e\u5186\u301c\u6570\u4e07\u5186\uff09<\/td>\u9ad8\u984d\uff08\u6570\u5341\u4e07\u5186\u301c\u6570\u5104\u5186\uff09<\/td><\/tr>
\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7f6e\u304d\u63db\u3048<\/strong><\/td>\u5bb9\u6613<\/td>\u56f0\u96e3<\/td><\/tr>
\u8cfc\u5165\u5143<\/strong><\/td>\u8ca9\u58f2\u54e1\u3084EC\u30b5\u30a4\u30c8<\/td>\u55b6\u696d\u30d1\u30fc\u30bd\u30f3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u307b\u304b\u306b\u3082BtoB\u306e\u7279\u5fb4\u3068\u3057\u3066\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u5074<\/strong><\/p>\n\n\n\n

    \n
  • \u81ea\u5206\u306e\u8ca1\u5e03\u304b\u3089\u8cfc\u5165\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044<\/li>\n\n\n\n
  • \u5931\u6557\u56de\u907f\u306e\u5fc3\u7406\u304c\u50cd\u304f<\/li>\n\n\n\n
  • \u4e88\u7b97\u3084\u6c7a\u7b97\u671f\u3068\u3044\u3046\u6982\u5ff5\u304c\u3042\u308b<\/li>\n\n\n\n
  • \u6c7a\u88c1\u8005\u3068\u73fe\u5834\u306e\u62c5\u5f53\u8005\u3067BtoB\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u76ee\u7684\u304c\u7570\u306a\u308b<\/li>\n<\/ul>\n\n\n\n

    \u63d0\u4f9b\u5074<\/strong><\/p>\n\n\n\n

      \n
    • \u5e83\u544a\u306e\u51fa\u7a3f\u5148\u304c\u5c11\u306a\u304f\u3001BtoB\u30b5\u30a4\u30c8\u306e\u91cd\u8981\u6027\u304c\u9ad8\u3044<\/li>\n\n\n\n
    • BtoB\u30b5\u30a4\u30c8\u3067\u53d6\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306eLTV\uff08\u203b\uff09\u3092\u8a08\u6e2c\u3059\u308b\u96e3\u6613\u5ea6\u304c\u9ad8\u3044<\/li>\n<\/ul>\n\n\n\n

      \u203bLTV\uff1aLife Time Value\u306e\u7565\u30021\u9867\u5ba2\u304c\u751f\u307f\u51fa\u3059\u7c97\u5229\u306e\u5408\u8a08\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u3053\u3068<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","column-cat":[5],"class_list":["post-159","column","type-column","status-publish","hentry","column-cat-btob-basics"],"_links":{"self":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column"}],"about":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/types\/column"}],"author":[{"embeddable":true,"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"column-cat","embeddable":true,"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column-cat?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}