{"id":156,"date":"2024-02-20T15:46:54","date_gmt":"2024-02-20T06:46:54","guid":{"rendered":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/?post_type=column&#038;p=156"},"modified":"2024-04-10T10:43:48","modified_gmt":"2024-04-10T01:43:48","slug":"btob%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ae%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e7%8e%87%e3%81%af2%ef%bc%85%e4%bb%a5%e4%b8%8a%e3%82%92%e7%9b%ae%e6%8c%87%e3%81%9d%e3%81%86","status":"publish","type":"column","link":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/column\/20240220_156\/","title":{"rendered":"BtoB\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f1\uff05\u4ee5\u4e0a\u3092\u76ee\u6307\u305d\u3046"},"content":{"rendered":"\n<p>BtoB\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066\u306f\u3001\u4e00\u4eba\u3067\u3082\u591a\u304f\u306e\u660e\u78ba\u5c64\u30fb\u9855\u5728\u5c64\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3067\u304d\u308b\u306e\u304c\u7406\u60f3\u3067\u3059\u304c\u3001<strong>\u76ee\u6a19\u3068\u3059\u3079\u304d\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5408\u8a08\u6570 \/ \u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff09\u306f1\uff05\u4ee5\u4e0a<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u76ee\u5b89\u306f\u3001\u624d\u6d41\u304c\u56fd\u5185\u4f01\u696d\u306e\u9867\u5ba2\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u3059\u308b\u904e\u7a0b\u3067\u5f97\u305f\u3082\u306e\u3067\u3059\u3002\u5b9f\u969b\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c1\uff05\u3092\u8d85\u3048\u305f\u3089\u3001\u30b5\u30a4\u30c8\u6539\u5584\u3067\u306f\u306a\u304f\u96c6\u5ba2\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002\u6d41\u5165\u7d4c\u8def\u3084\u3069\u3093\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u6d41\u5165\u304c\u591a\u3044\u304b\u306b\u3088\u3063\u3066\u6570\u5024\u306f\u524d\u5f8c\u3057\u307e\u3059\u304c\u3001\u81ea\u793e\u306eBtoB\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e1\uff05\u4ee5\u4e0a\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3001\u30b5\u30a4\u30c8\u6539\u5584\u3092\u9032\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001Web\u30b5\u30a4\u30c8\u306e\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u30a4\u30ae\u30ea\u30b9\u306eRuler Analytics\u304c\u516c\u958b\u3057\u305f\u300e<a href=\"https:\/\/www.ruleranalytics.com\/blog\/insight\/conversion-rate-by-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Updated 2023: Average Conversion Rate by Industry and Marketing Source<\/a>\u300f\u3067\u3082\u3001<strong>BtoB\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5e73\u5747\u306f2\uff05\u3092\u8d85\u3048\u308b<\/strong>\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u7279\u5316\u3057\u305f\u5e83\u544a\u6700\u9069\u5316\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u30a2\u30e1\u30ea\u30ab\u306eWordStream\u306e\u300e<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Benchmarks for YOUR Industry [Updated!]<\/a>\u300f\u3067\u306f\u3001BtoB\u306e\u691c\u7d22\u5e83\u544a\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5e73\u5747\u5024\u306f\u691c\u7d22\u5e83\u544a\u304c2.41%\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u304c0.46%\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u9818\u57df\u3067\u306f\u3001\u30d0\u30b1\u30c4\u306b\u6ce8\u3050\u6c34\u3092\u300c\u96c6\u5ba2\u306e\u305f\u3081\u306e\u6295\u8cc7\u300d\u3001\u30d0\u30b1\u30c4\u306e\u7a74\u304b\u3089\u6d41\u308c\u308b\u6c34\u3092\u300c\u9003\u3057\u3066\u3044\u308b\u9867\u5ba2\u3084\u6a5f\u4f1a\u300d\u306b\u4f8b\u3048\u3066\u8868\u73fe\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u7a74\u304c\u7a7a\u3044\u305f\u30d0\u30b1\u30c4\u306b\u3069\u3093\u306a\u306b\u6c34\u3092\u6ce8\u3044\u3067\u3082\u3001\u30d0\u30b1\u30c4\u306f\u6e80\u676f\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002<strong>\u3069\u3093\u306a\u306b\u96c6\u5ba2\u3092\u3057\u3066\u3082\u3001\u5931\u3046\u9867\u5ba2\u304c\u591a\u3051\u308c\u3070\u3001\u3044\u3064\u307e\u3067\u7d4c\u3063\u3066\u3082\u58f2\u4e0a\u306f\u4e0a\u304c\u3089\u306a\u3044<\/strong>\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3092BtoB\u30b5\u30a4\u30c8\u306b\u7f6e\u304d\u63db\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u5e83\u544a\u8cbb\u3092\u304b\u3051\u3066\u3069\u3093\u306a\u306b\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u4f38\u3070\u3057\u3066\u3082\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3057\u3066\u3070\u304b\u308a\u3067\u306f\u6210\u679c\u306f\u5f97\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3088\u3063\u3066\u3001<strong>BtoB\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3059\u308b\u3068\u304d\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u304c\u91cd\u8981<\/strong>\u306a\u306e\u3067\u3059\u3002\u307e\u305a\u306f\u30d0\u30b1\u30c4\u306e\u7a74\u3092\u3075\u3055\u3050\u3053\u3068\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/02\/img-p12.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/02\/img-p12-1024x389.png\" alt=\"\u56f3\u7248\uff1a\u96c6\u5ba2\u306b\u6295\u8cc7\u3059\u308b\u524d\u306b\u30d0\u30b1\u30c4\u306e\u7a74\u3092\u3075\u3055\u3050\" class=\"wp-image-79\" srcset=\"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/02\/img-p12-1024x389.png 1024w, https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/02\/img-p12-300x114.png 300w, https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/02\/img-p12-768x292.png 768w, https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/02\/img-p12.png 1344w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"author":2,"featured_media":0,"template":"","column-cat":[5],"class_list":["post-156","column","type-column","status-publish","hentry","column-cat-btob-basics"],"_links":{"self":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column"}],"about":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/types\/column"}],"author":[{"embeddable":true,"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"column-cat","embeddable":true,"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column-cat?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}