{"id":154,"date":"2024-02-16T17:04:54","date_gmt":"2024-02-16T08:04:54","guid":{"rendered":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/?post_type=column&#038;p=154"},"modified":"2024-04-10T10:21:51","modified_gmt":"2024-04-10T01:21:51","slug":"btob%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ae%e5%bd%b9%e5%89%b2%e3%81%a8%e9%87%8d%e8%a6%81%e6%80%a7","status":"publish","type":"column","link":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/column\/20240216_154\/","title":{"rendered":"BtoB\u30b5\u30a4\u30c8\u306e\u5f79\u5272\u3068\u91cd\u8981\u6027"},"content":{"rendered":"\n<p>BtoB\u306e\u5546\u53d6\u5f15\u306b\u304a\u3044\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u306e\u91cd\u8981\u6027\u306f\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001<strong>BtoB\u30b5\u30a4\u30c8\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3084\u30ab\u30bf\u30ed\u30b0\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u6b21\u306e\u56f3\u306f\u3001\u30c8\u30e9\u30a4\u30d9\u30c3\u30af\u30fb\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u7814\u7a76\u6240\u304cBtoB\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u8cb7\u95a2\u4e0e\u8005\u3092\u5bfe\u8c61\u3068\u3057\u3066\u5b9f\u65bd\u3057\u305f\u300e<a href=\"https:\/\/brand.tribeck.jp\/research_service\/websitevalue\/bb\/bb2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">BtoB\u30b5\u30a4\u30c8\u8abf\u67fb 2023<\/a>\u300f\u304b\u3089\u5f15\u7528\u3057\u305f\u30b0\u30e9\u30d5\u3067\u3059\u3002\u696d\u52d9\u306b\u304a\u3051\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u6e90\u3068\u3057\u3066\u6700\u3082\u591a\u304b\u3063\u305f\u306e\u306f\u300c\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u300d\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/02_brand_tribeck_2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"891\" src=\"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/02_brand_tribeck_2.png\" alt=\"\u56f3\u7248\uff1a\u4ed5\u4e8b\u4e0a\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d2\u3099\u30b9\u306e\u60c5\u5831\u6e90\uff082022\u5e74\uff09\" class=\"wp-image-322\" srcset=\"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/02_brand_tribeck_2.png 1584w, https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/02_brand_tribeck_2-300x169.png 300w, https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/02_brand_tribeck_2-1024x576.png 1024w, https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/02_brand_tribeck_2-768x432.png 768w, https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/02_brand_tribeck_2-1536x864.png 1536w\" sizes=\"auto, (max-width: 1584px) 100vw, 1584px\" \/><\/a><\/figure>\n\n\n\n<p>\u3055\u3089\u306b\u898b\u3066\u3044\u304f\u3068\u30014\u3064\u76ee\u306b\u3082\u300c\u696d\u754c\u30b5\u30a4\u30c8\u3084\u5c02\u9580\u30b5\u30a4\u30c8\u300d\u3068Web\u4e0a\u306e\u60c5\u5831\u6e90\u304c\u5165\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f2\u3064\u76ee\u306e\u300c\u30ab\u30bf\u30ed\u30b0\u30fb\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u300d\u306b\u3064\u3044\u3066\u3082\u3001\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u304b\u3089\u8cc7\u6599\u8acb\u6c42\u3084\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\u306e\u64cd\u4f5c\u3092\u884c\u3063\u3066\u53d6\u308a\u5bc4\u305b\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3053\u3068\u304c\u60f3\u50cf\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/03_corporate_executive_board.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1584\" height=\"891\" src=\"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/03_corporate_executive_board.png\" alt=\"\u56f3\u7248\uff1a\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u53ce\u96c6\u3001\u9078\u5b9a\u306e\u30d5\u309a\u30ed\u30bb\u30b9\" class=\"wp-image-324\" srcset=\"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/03_corporate_executive_board.png 1584w, https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/03_corporate_executive_board-300x169.png 300w, https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/03_corporate_executive_board-1024x576.png 1024w, https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/03_corporate_executive_board-768x432.png 768w, https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-content\/uploads\/sites\/2\/2024\/04\/03_corporate_executive_board-1536x864.png 1536w\" sizes=\"auto, (max-width: 1584px) 100vw, 1584px\" \/><\/a><\/figure>\n\n\n\n<p>\u4e0a\u306e\u56f3\u306f2012\u5e74\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30fb\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30dc\u30fc\u30c9\u793e\u304c\u767a\u8868\u3057\u305f\u300e<a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/677\/the-digital-evolution-in-b2b-marketing_research-studies.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">The Digital Evolution in B2B Marketing<\/a>\u300f\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3092\u624d\u6d41\u304c\u56f3\u793a\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u8abf\u67fb\u3067\u306f\u3001<strong>\u300cBtoB\u306b\u304a\u3044\u3066\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e57\uff05\u304c\u55b6\u696d\u62c5\u5f53\u8005\u306b\u4f1a\u3046\u524d\u306b\u3059\u3067\u306b\u7d42\u308f\u3063\u3066\u3044\u308b\u300d<\/strong>\u3068\u3044\u3046\u4e8b\u5b9f\u304c\u660e\u3089\u304b\u306b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u306e\u9867\u5ba2\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u6d3b\u7528\u3057\u3066\u81ea\u3089\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3044\u3001\u81ea\u793e\u304c\u62b1\u3048\u308b\u8ab2\u984c\u306e\u89e3\u6c7a\u7b56\u3092\u81ea\u5206\u3067\u898b\u3064\u3051\u3001\u30d9\u30f3\u30c0\u30fc\u306e\u9078\u5b9a\u307e\u3067\u884c\u3044\u307e\u3059\u3002\u3064\u307e\u308a<strong>\u9867\u5ba2\u304c\u81ea\u3089\u884c\u3046\u30d9\u30f3\u30c0\u30fc\u9078\u5b9a\u306e\u6bb5\u968e\u3067\u9078\u3070\u308c\u306a\u3051\u308c\u3070\u3001\u4f01\u696d\u3084\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u306f\u58f0\u3092\u304b\u3051\u3066\u3082\u3089\u3048\u306a\u3044<\/strong>\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u30012020\u5e74\u306bIT\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u4f01\u696d\u306e\u30ac\u30fc\u30c8\u30ca\u30fc\u793e\u304c\u767a\u8868\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u300e<a href=\"https:\/\/www.gartner.com\/en\/sales\/trends\/future-of-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Future of Sales research<\/a>\u300f\u3067\u306f\u30012025\u5e74\u307e\u3067\u306bBtoB\u306e\u8cfc\u8cb7\u306b\u304a\u3051\u308b\u3084\u308a\u3068\u308a\u306e80\uff05\u304c\u30c7\u30b8\u30bf\u30eb\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u5927\u624b\u30b0\u30ed\u30fc\u30d0\u30eb\u8abf\u67fb\u4f1a\u793e\u30d5\u30a9\u30ec\u30b9\u30bf\u30fc\u30fb\u30ea\u30b5\u30fc\u30c1\u793e\u306e\u30ec\u30dd\u30fc\u30c8\u300e<a href=\"https:\/\/www.martechcube.com\/resources\/pros\/digital_ups_the_stakes\/Digital_Ups_The_Stakes_For_B2B_Sales_Pros.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Ups The Stakes For B2B Sales Pros<\/a>\u300f\u3067\u3082\u3001\u300cBtoB\u306e\u8cfc\u8cb7\u62c5\u5f53\u8005\u306e61%\u306f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u5b66\u3076\u305f\u3081\u306b\u55b6\u696d \u30d1\u30fc\u30bd\u30f3\u306b\u76f8\u8ac7\u3059\u308b\u3088\u308a\u3082\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u81ea\u5206\u3067\u60c5\u5831\u53ce\u96c6\u3057\u305f\u3044\u300d\u300c67%\u306e\u8cfc\u8cb7\u62c5\u5f53\u8005\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u3068\u306e\u3084\u308a\u3068\u308a\u3092\u7b2c\u4e00\u306e\u60c5\u5831\u53ce\u96c6\u6e90\u3068\u3057\u305f\u304f\u306a\u3044\u300d\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u8abf\u67fb\u7d50\u679c\u304b\u3089\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u81ea\u3089\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3044\u3001\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u53ce\u96c6\u6e90\u3068\u3057\u3066BtoB\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","column-cat":[5],"class_list":["post-154","column","type-column","status-publish","hentry","column-cat-btob-basics"],"_links":{"self":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column"}],"about":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/types\/column"}],"author":[{"embeddable":true,"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"column-cat","embeddable":true,"href":"https:\/\/sairu.co.jp\/guide\/btobsite-improvement\/wp-json\/wp\/v2\/column-cat?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}